Marketing to our townships

A gap is experienced, between businesses and informal communities that makes it difficult to successfully penetrate the market. The township market represents hundreds of billions of rands of spending power, yet few brands have tailored their messaging to speak the needs and desires of this profitable audience. Accessing this market is challenging, with no one-fits-all approach to gaining access.

Hashtag My Media offers candidates the opportunity to act as representatives of the client’s brand as a #MM Brand Activator. A #MM Brand Activator is a moving advert for brands; endorsing the brand by giving positive information about it to the wider community through word-of-mouth and promotions.

We leverage brands by endorsing your product or service through our Brand Activators, who come from the townships themselves. Brand Activators access the market successfully with the understanding of the township nuances and community.

Our solution serves both businesses and communities:

Businesses have the direct pathway to the people of the community, and

Unemployed youth enter the workforce as Brand Activators, with the skills training provided.

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Brand Activators

Our media platforms are positioned in urban and rural areas to give brands the most exposure in high traffic areas.

Outdoor Media

Everybody needs to get around from A to B, without looking at their screens. Dare we say that on some of those trips, people are on their way to the shops? Outdoor media continues to prove it has the staying power even now as we move into the Fourth Industrial Revolution. Bombarded by pop-up ads and banners – people are becoming increasingly adept at ignoring them. Outdoor media drives people online.

We specialise in outdoor advertising space targeting consumers in both urban and rural areas. Our media platforms are positioned to give your brand the most exposure in high traffic areas. Contact us for the position that’s best for your brand.

DIGITAL Digital LED signs

Located on main arterial in urban areas. Clients can benefit through advertising onsite at our campuses.

BILLBOARD

Located on prime spots in urban developments. Illuminated and non-illuminated signs available.

BUILDING WRAPS

Supersized outdoor banners covering the building.

CONTAINER WRAPS

Our container hubs offer marketing potential in rural areas.